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Author Archive

Resume Vs. Cover Letter – What is The Difference?

This a question that often comes up when I’m doing the By Me Journey coaching calls – what is the difference between the resume and the cover letter?

The goal of the Cover Letter is to sell them on meeting you in person so you can demonstrate how you can help them win.

The goal of the Resume is to sell them on how your experience and skills enable you to deliver the results that you promised on your Cover Letter.

Sometimes people even wonder if why they should even bother to write a cover letter.

Here’s some good reasons for you to do your best work on your cover letter

Bruno Coelho

Why You Should Not Follow LinkedIn’s Chat Suggestion “No Problem” (And What To Say Instead)

“No problem”.

The image above is from a LinkedIn chat and those blue phrases are LinkedIn’s suggestions as to what I could reply to my friend’s comment.

Now, here’s my problem with LinkedIn’s suggestion…

Bruno Coelho

I Hope This Job Interview Goes Well

Have you ever caught yourself “hoping” that your upcoming job interview goes well?

Here’s the truth – if you’re ready for that job interview, you don’t need to “hope” for anything.

The goal of this article is to show you how to get ready so you don’t to be lucky… or hope that the stars are aligned in the sky.

Bruno Coelho

A Simple Way To Sell People On Why They Should Care About You

You’re trying to write your cover letter but… it’s hard, right?

Or maybe you’re on a meeting with a decision-maker and this person asked why they should care about you.

Either way, you need to…

Bruno Coelho

Why You’re Not Asking For Help

“I was too embarassed to ask for your help.”

That’s what this person confessed to me after I asked why she didn’t ask for my help earlier.

The crazy thing is that this person KNEW what I do.

She knew that I help highly ambitious professionals sell their skills so they can get paid their true value.

Yet, she didn’t ask for help.

This paradox about Human behavior drives a lot of sales people crazy!

Imagine your perfect client.

This person knows what you can do for them, needs your help but yet… doesn’t ASK for your help.


It’ simple…

Bruno Coelho

How To Stop Being Nervous For Your Job Interview

If you’re like 99% of the population (just made up this number btw) with a job interview scheduled, you might feel like kind of like Leah right now:

My intention with this post is to get you a little closer to the level of confidence of LIL ROB here:

The first thing you need to understand first is…

Bruno Coelho

The Reason Why You’re Not Writing Your Cover Letter and Resume

I help highly ambitious professionals sell their skills and get paid their true value.

I do 30 mins strategy calls with them and often they tell me that they’ve been delaying writing their cover letter and their resume… for days (sometimes even weeks)!

They think that they’re just lazy… but it’s not true.

Maybe this is happening to you too!

I mean… YES, I can think of PLENTY of things that are way more FUN than writing cover letters and resumes.

However, I’m here to tell you that LAZINESS is not the REAL reason why your levels of procrastination are HIGH.

Bruno Coelho

How To Write a Cover Letter That Gets You Hired EVEN IF You Have Little To ZERO Experience

So you have little to no experience at all and now you’re wondering…

So let’s take Karlee as an example.

Karlee is struggling with the fact that she doesn’t have (yet) the credentials needed for a job that she want to get.

First, credentials are important because it allows the hiring company to filter the job candidates (saving time) and just focus on the ones that have the “right” credentials (degrees, certifications, etc…).

Now, having said that, the truth is that…

Bruno Coelho

Join This 10 Second Research on Cold Calling

I’m running this research after hearing so many people complaining about getting “cold calls” and having to deal with it.

Think about it – you get interrupted only to wonder who the hell is calling you.

Then you notice that you don’t even have that number on your contact list…

You pick it up and it’s someone trying to sell you something you couldn’t care less about.

Now, I tried to see if there’s any data that captures people’s emotions when they get a call from a number they don’t know.

I got nothing. Please share it if you know of something like that.

Anyway, so I made this simple survey that it literally takes 10 seconds or less to complete.

Please share it with others so we can get as many results as possible!

Thank you!

Bruno Coelho

The Top 5 Reasons Why You Are Struggling To Write Your Cover Letter

I’ve been helping people sell their skills so they can turn their expertise into gold.

I stumbled upon a lot of people who are struggling to write their cover letters.

Maybe this is happening to you too.

The struggle is so real that some of you end up writing stuff like this

Bruno Coelho