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The Top 5 Reasons Why You Are Struggling To Write Your Cover Letter

I’ve been helping people sell their skills so they can turn their expertise into gold.

I stumbled upon a lot of people who are struggling to write their cover letters.

Maybe this is happening to you too.

The struggle is so real that some of you end up writing stuff like this:

The goal of this article is not only telling you why you’re struggling to write your cover letter but also what you can do about it.

1. You don’t know what to write

You should start by focusing on knowing as much as you can about the company that you’re applying for a job. You should also know as much as possible about the job itself, their expectations and the challenges behind the reason why they need to hire someone.

You should focus on showing them how you help with with your skills and expertise.

2. You hate to write

A way around this issue is to print a QR code on your cover letter and make that QR code link to a video where you show up talking about who you are and how you can help them win.

3. You hate to write about yourself

Here’s the good news – a great cover letter is less about yourself and more about the hiring company and how you’re able to help them solve their problems and achieve their goals.

Here’s a great example of a special kind of “cover letter” that captures the attention of the reader by doing something unexpected by playing with their curiosity:

4. You think you need to lie about yourself.

This is a BIG mistake.

Even if it works, how long do you think it’s going to take for them to notice that you can’t actually do the job?

Instead of lying, you should skill up! Take a course. Become an apprentice of someone who really knows what they’re doing. Do something that could allow you to show some results that you could then point to. Build a body of work. Create a portfolio.

Do something so you don’t need to lie.

5. You don’t think it matters anymore

You’re wrong. Here’s why – most people are in fact not sending cover letters anymore. And the ones who do send a cover letter, don’t know what they’re doing. THIS is your golden opportunity to immediately stand out from your competition.

Well, people will read your cover letter IF it’s REALLY good and each phrase makes you want to read the next one. As a general goal, 4 paragraphs should be enough.

Here’s the bottom-line: if you look at the numbers, you’ll see that writing a cover letter is a great way for you to increase your chances to be noticed.

Writing a great cover letter that really shows that you did your homework and that you’re genuinely excited about the opportunity… MATTERS!

BONUS – You think you’re lazy

Laziness is just a symptom of not knowing something or that you simply don’t care about that job anyway.

Sometimes we end up delaying making a decision or doing something (like writing a cover letter) because we just don’t know what to do!

I can help you!

You don’t need to do this alone.

I can help you!

Remember to share this with someone who might need to see this!

P.S: I created a Training Program to help get the skills you need so you can become better at selling your value and get paid what you deserve. You can get it at

Author: Bruno Coelho

I help highly ambitious professionals sell their skills, their experience and the value of their work so they can get paid their true value. I use a mix of Sales, Marketing and Psychology skills, learned from the best in the World and applied to my own career, to deliver this result to YOU. Training is the only way that you can improve your ability to get better results. Take action right now and let's get to work!

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