So you have little to no experience at all and now you’re wondering…
So let’s take Karlee as an example.
Karlee is struggling with the fact that she doesn’t have (yet) the credentials needed for a job that she want to get.
First, credentials are important because it allows the hiring company to filter the job candidates (saving time) and just focus on the ones that have the “right” credentials (degrees, certifications, etc…).
Now, having said that, the truth is that…
Credentials are overrated!
The reason why this is true is because what companies really do want is to find people who can help them solve their problems and achieve their goals.
See, you can have the best credentials in the World but… if you can’t deliver outstanding results (consistently), you won’t STAY hired for long anyway.
For you to know how you can actually help them, it means that you must…
NEVER Write a Generic Cover Letter!
Instead, be specific about WHAT problems and goals are you able to help them with.
The more specific you can be, the more “they” will feel that you really took the time to understand who they are, what they care about and… how you can help them!
Now, here’s a curve ball for you.
While you should NEVER write a generic cover letter, here’s a generic FLOW that you can follow so you can write a highly persuasive cover letter.
1. What Can You Do For Them?
Tell them what is the position that you are applying for and tell them why you believe that you are the perfect fit for it (even if there’s no open positions at the moment!).
On this paragraph, focus on the top 3 things that you’re able to bring to the company that will give them a competitive advantage and, of course, enable them to enjoy some benefits.
If you’re still finishing your studies and you don’t have earned your degree yet, focus on how this shows that you’re “hungry” to show up for work and apply what you’ve already learned.
You can use this as a way for you sell yourself as a highly driven person that will show up early, stays late, has a highly positive attitude and is willing to do “whatever it takes” to be successful.
2. What Motivates You About This Opportunity?
What are the top 3 things that captured your attention when you saw this opportunity?
What do you like about the company?
What makes you believe that you are the perfect fit for it?
What goals do you have and you want to accomplish once you get hired?
3.Even If They Don’t Have Any Open Positions!
Since you don’t have (yet) the credentials for this job, you need to add this section where you’ll set yourself up for any other positions within the company that could fit your profile.
For that reason, you can write something like this:
“Even if you don’t have any open positions for a [THE POSITION YOU’RE APPLYING FOR], here’s the truth: there’s always room to hire another talented and highly driven professional that is focused on doing whatever it takes to help his teams deliver outstanding results, would you agree?”
4. Handle Their Skepticism (And Their Doubts)
Here’s a scary though – they might be doubting every word you just wrote on your cover letter.
The bigger the claims, the bigger their doubts about you. Remember, you don’t even graduated yet!
Also, the hiring manager doesn’t want to look stupid by interviewing someone who doesn’t have the right credentials anyway!
That’s the reason why you should address their skepticism on the cover letter by writing something like:
“Now, I understand that you might be doubting every word I just wrote. I totally understand that because the trust is that anyone can write anything… but few can actually demonstrate that they can actually do it. And that’s exactly what I want to do – I want to demonstrate how I can help you and your company be more successful.”
5. Add a Call To Action!
The whole point of the cover letter is to sell them on interviewing you, remember?
For that reason, you must add your contacts to the cover letter itself and ask for the opportunity to have a meeting with them so you can demonstrate that you can actually help them.
Finally, here’s a BONUS for you…
Would you like to have me to, personally, help you do all of this… for free?
Here’s 2 ways that I help you.
Anyway, I’m looking forward to see your thoughts on the comments.
Please share this with someone who needs this help!